A new statue of the Giants of Avon Gorge has been unveiled at Bristol Temple Meads station, marking the launch of Great Western Railway’s latest campaign to bring local myths to life.

The installation celebrates the tale of two giant brothers whose rivalry for a giantess is said to have carved the dramatic Avon Gorge.

The unveiling coincides with English Tourism Week (March 13–22), as GWR encourages families to explore the landscapes behind the region’s most enduring stories.

Central to the campaign is The Line to Legend Land, a refreshed collection of 11 myths from the South West and Wales, reimagined for a new generation.

The book features a brand-new story and introduction by former Children’s Laureate Sir Michael Morpurgo, best known for War Horse. To help keep these tales alive, GWR has also donated copies to 500 primary schools across its network.

The Giants statue is one of several appearing at stations, alongside Excalibur at Castle Cary and the Mermaid of Zennor at St Ives, with more mythical figures set to follow.

“It’s fantastic that the legend of the Bristol Giants is featured in this campaign from GWR. Pictures of the Avon Gorge, with the world-famous Clifton Suspension Bridge above, are instantly recognisable as Bristol but now visitors can learn about how the Gorge was (allegedly) formed.

“We hope people will travel by train to see the statues as well as visiting the Gorge, to take a walk, visit the Bridge and Clifton Observatory, and stop for a drink and bite to eat on the terrace at Hotel du Vin Bristol Avon Gorge as well as exploring the wider city – all inspired by the legends of the Bristol Giants!”

, Jon Chamberlain, Visit West head of marketing.