Passengers on the 1930s Pullman-style Northern Belle train are now offered a glass of Moët & Chandon champagne.

The sparkling debut coincided with the train’s recent journey from London to the Cheltenham Gold Cup. In 2026, Moët Hennessy will work with the Northern Belle to enhance each voyage with exclusive experiences, bespoke activations, and signature touches.

Both partners note that the collaboration focuses not just on products, but on creating memorable experiences.

Luxury is set to be expressed through the finer details: the crystal glassware, the care given to each course, and the scenic views from the Pullman windows.

The Northern Belle and Moët Hennessy seek to deliver elegant journeys and memorable experiences.

“It was a runaway favourite among our passengers and turned out to be a real winner – even with those punters who lost out to the bookies. 

“What makes this collaboration truly exciting is everything that surrounds it. “

David Pitts